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Florence by Mills, Rare Beauty Lead Vegan Beauty Brands on Social Media

...according to data dished out by a vegan recipe website.

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By: Lianna Albrizio

Associate Editor

Florence by Mills, Rare Beauty and REM Beauty lead as the top three most popular vegan beauty brands on social media, per research by Easy Vegan Recipes.   The research compared several factors to determine the most popular vegan beauty brands popping up on social media right now. These factors included: followers, likes, views, comments, shares and overall engagement across both Instagram and TikTok. Each category was scored out of 10 to give the brands an overall score of 100.   ...

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